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Compliance Alert: Support for Patients Throughout the Attruby Treatment Journey

Configure Methodology
78
Lower Risk
This Patient Support video is within acceptable compliance thresholds.

Analysis of this 303s Patient Support video identified 2 enforcement patterns, primarily Fair Balance. Patterns span Fair Balance, previously cited in FABHALTA, Vyvgart Hytrulo (x2), Wegovy. Benefit-to-risk presentation ratio is 8.2:1.

Support for Patients Throughout the Attruby Treatment Journey | Attruby| BridgeBio Pharma, Inc. | Patient Support
DOC-2025-001244 Mar 10, 2026
78
Master
--
Visual
N/A
75
Efficacy
30%
68
Fair Balance
5%
Patient Sup. thresholds
93
Adeq Prov
10%
Patient Sup. thresholds
--
Lifecycle
10%
Video Timeline
Risk disclosure: 207.5s – 240.5s (33.0s of 302.9s total — 10.9% of ad)
Risk Window
0s76s151s227s303s
No visual distractions detected
Risk Window?The portion of the ad where side effects and safety warnings are narrated. Distracting visuals during this window are an FDA enforcement priority.
Patterns Detected (2)
Each pattern below is a known FDA enforcement concern, identified by matching this ad against 14 violation types from 34 FDA warning letters
Pattern Dimension Score Evidence CFR
Benefit vs. Risk Time Imbalance
Significantly more time spent on benefits than on risks
Fair Balance 68 1 metric 21 CFR 202.1(e)(3)(iii)
Audio/Visual Mismatch
Risk info presented in audio only without matching visual reinforcement
Fair Balance 68 1 metric 21 CFR 202.1(e)(3)(iii)

Recommendations

low
Continue routine monitoring. No immediate MLR action required based on current analysis.
Full Video Preview 5:03 · Patient Support
Support for Patients Throughout the Attruby Treatment Journey
Patient Support
Duration: 5:03 Alert: ATT-2026-0005
Veeva PromoMats Details
Synthetic data for demonstration purposes. In production, this section is populated from Veeva PromoMats via API integration.
Document ID
DOC-2025-001244
Status
Approved for Distribution
Version
1.0
Content Type
Celebrity Endorsement
MLR Review
Jun 18, 2025
Next Review Due
May 20, 2026 (70d)
Talent Expiration
Dec 1, 2025 (Expired)
Music License
Jun 1, 2026 (82d)