11 social-ready clips. From content you already own.
We took a close look at 10 of your recruitment videos and one patient story. We studied your brand, your tone, and how the content performs on social. Then we produced the clips your team can start posting today.
10
Recruitment Videos Analyzed
~40 min
Source Content Reviewed
17
Social Moments Identified
11
Clips Produced (3 formats each)
Our Approach
How we found these moments.
1
Indexed Your Library
Ingested all 10 recruitment videos + 1 patient story with full transcripts and word-level timestamps.
2
Studied Your Brand
Reviewed your brand guidelines: primary blue (#006375), red accent (#CB3340), and Noto Sans typography. Matched tone of voice to the warmth your recruitment content already carries.
3
Scored Every Moment
Evaluated for scroll-stop factor, standalone clarity, speaker energy, and social platform fit. Authentic over polished, personal over institutional.
4
Produced in 3 Formats
Rendered with branded captions in portrait (Reels/TikTok), landscape (YouTube/web), and square (LinkedIn/Facebook). Each includes ready-to-post caption copy.
Why Maine?
Culture
What makes MaineHealth different from the inside. These clips capture the relationships, mentorship, and community that define the experience.
"Half Our Faculty Are Women. All Are Badass."
Vascular Surgery Residency · ~42s
Instagram Reels / TikTok
"Half our faculty are women. All are badass." This is what mentorship in surgery looks like at @MaineHealth. #WomenInMedicine #SurgeryResidency #MaineHealth #MedEd #ResidencyLife #WomenInSurgery
YouTube / Website
What makes MaineHealth's vascular surgery residency different? An intimate, one-resident-per-year program where half the faculty are women surgeons and mentorship extends beyond the OR.
LinkedIn / Facebook
What does meaningful mentorship look like in surgical training? At MaineHealth, it means a program small enough that faculty know every resident personally, and half the surgical mentors are women leaders in the field. That matters for the next generation of surgeons. #WomenInMedicine
"I Feel Supported Being Wrong" / "I Haven't Had a Day I Didn't Smile"
TUSM MMC Maine Track · combo clip
Instagram Reels / TikTok
"I feel supported being wrong." That's how you build real physicians. The Maine Track at @MaineHealth is a different kind of medical education. #MedEd #MedicalSchool #MaineHealth #MedStudent #ResidencyLife #MaineTrack
YouTube / Website
What happens when medical students feel safe enough to take risks? At the Tufts University School of Medicine Maine Track, learners describe a culture where being wrong is part of growing, and where they haven't had a day they didn't smile.
LinkedIn / Facebook
"I feel supported being wrong." In medical education, psychological safety isn't a buzzword. It's what allows trainees to take risks, grow, and develop into confident physicians. The Maine Track at MaineHealth is building that kind of culture. #MedEd #MaineHealth
"We Have a WhatsApp Group. Faculty Included."
Urology Residency · ~33s
Instagram Reels / TikTok
Faculty and residents in a group chat together. That's the culture at @MaineHealth Urology. #Urology #ResidencyLife #MaineHealth #MedEd #ResidentLife #MedTwitter
YouTube / Website
At MaineHealth's urology residency, the relationship between faculty and residents goes beyond the operating room. A small program where everyone knows each other's strengths, hangs out socially, and stays connected through a shared group chat.
LinkedIn / Facebook
What does it look like when a residency program truly feels like a team? At MaineHealth Urology, faculty and residents share a WhatsApp group, know each other personally, and build the kind of trust that elevates training. Small programs do this differently. #MedEd
Patient Impact
Why the Work Matters
Stories that connect the clinical mission to real human outcomes. These clips show what MaineHealth training means for the people it serves.
"What Is Slow Medicine?"
Family Medicine Residency · ~30s
Instagram Reels / TikTok
They call it slow medicine. Walk-in appointments where sometimes people just need a place to rest. @MaineHealth residents train at Preble Street, serving people experiencing homelessness. #FamilyMedicine #MaineHealth #SocialMedicine #MedEd #ResidencyLife
YouTube / Website
The Preble Street Learning Collaborative brings MaineHealth family medicine residents into direct care for people experiencing homelessness. It's a place where clinical skills meet compassion, and where residents learn to see the world from their patients' perspective.
LinkedIn / Facebook
What does it mean to train physicians who see the whole person? At MaineHealth, family medicine residents work alongside Preble Street, Portland's social services agency, caring for people experiencing homelessness. It's where they learn to push back their compassion buttons and put them back into place. #FamilyMedicine #MaineHealth
"My Screening Mammograms Saved My Life Twice"
Cancer Care – Karyn's Story · ~57s
Instagram Reels / TikTok
"My screening mammograms saved my life twice." Karyn's story is the reason early detection matters. #BreastCancerAwareness #CancerSurvivor #MaineHealth #EarlyDetection #Mammogram #ScreeningSaves
YouTube / Website
Karyn Chisholm is a two-time breast cancer survivor. Her story is one of resilience, attitude, and the life-saving power of routine screening mammograms. This is why MaineHealth's cancer care team does what they do.
LinkedIn / Facebook
"There's no hike that's too steep or hard to do." Karyn Chisholm survived breast cancer twice, both times caught by routine screening mammograms. Her story is a powerful reminder that early detection saves lives, and that survivorship is about attitude as much as treatment. #BreastCancerAwareness #MaineHealth
Life in Maine
Work-Life Balance
The lifestyle that makes people stay. Ocean views, goats, and the kind of community where colleagues become family.
"Where Else Can You See the Ocean From the Hospital?"
Geriatric Fellowship · ~49s
Instagram Reels / TikTok
Ocean views from the hospital. Colleagues who become bridesmaids. This is geriatrics at @MaineHealth. #GeriatricMedicine #MaineHealth #ResidencyLife #PortlandMaine #MedEd #Fellowship
YouTube / Website
Where else can you see the ocean from the hospital? At MaineHealth's geriatric fellowship, the clinical training is matched by a quality of life that turns colleagues into lifelong friends. One fellow's colleagues were in her wedding party.
LinkedIn / Facebook
Choosing a fellowship often comes down to people. At MaineHealth's geriatric program, the relationships run deep enough that colleagues become bridesmaids. Add ocean views from the hospital and a city with everything you need, and you understand why fellows stay. #GeriatricMedicine #MaineHealth
"Our Critical Care Residents Have Goats"
APP Critical Care Residency · ~53s
Instagram Reels / TikTok
Goats. Chickens. Therapy animals. A real honeymoon. This is critical care at @MaineHealth. #CriticalCare #NursePractitioner #MaineHealth #PortlandMaine #WorkLifeBalance #ResidencyLife
YouTube / Website
What does life look like outside the ICU? At MaineHealth's APP critical care residency, providers have goats and therapy animals at home, take real honeymoons, and walk to work every day in Portland. This is what work-life balance looks like in critical care.
LinkedIn / Facebook
Critical care training is demanding by nature. But at MaineHealth, the program is intentional about protecting life outside the hospital. Residents have goats and therapy animals. They take real vacations. They walk to work in one of America's most livable cities. That's not accidental. #CriticalCare #MaineHealth
"Moving to Maine Was the Easiest Decision"
Pharmacy Residency · ~38s
Instagram Reels / TikTok
"Moving to Maine was probably one of the easiest decisions of my life." When your family loves it too, you know it's right. @MaineHealth #PharmacyResidency #MaineHealth #PortlandMaine #MaineLiving #MovingToMaine
YouTube / Website
For one MaineHealth pharmacy resident, the decision to move to Maine wasn't hard. It was the easiest. Now his family goes on walks and hikes with their dogs, his daughters love the beach, and the work matches the lifestyle.
LinkedIn / Facebook
What makes someone say moving was "one of the easiest decisions of my life"? At MaineHealth, pharmacy residents find something that's hard to quantify on a program ranking: a place where your family thrives alongside your career. #PharmacyResidency #MaineHealth
Program Quality
Academic Reassurance
The content that matters most to prospective applicants. These clips address the real questions trainees ask: Will I be supported? Will I grow? Will I be proud of my choice?
"You Don't Have to Put Off Big Life Things"
Med-Peds Residency · ~21s
Instagram Reels / TikTok
"You don't have to put off big life things just because you're in training." The culture at @MaineHealth Med-Peds. #ResidencyLife #MedPeds #MaineHealth #WorkLifeBalance #MedEd #Residency
YouTube / Website
One of the biggest fears in medical training is putting life on hold. At MaineHealth's med-peds program, residents describe a culture that values academic rigor and personal milestones equally.
LinkedIn / Facebook
Every medical trainee faces the same quiet fear: will I have to put my life on hold? At MaineHealth's med-peds residency, the answer is no. The program actively supports residents through big life moments, not just clinical ones. That culture doesn't happen by accident. #MedPeds #MaineHealth
"I Saw the People I Wanted to Be Like"
Med-Peds Residency · ~30s
Instagram Reels / TikTok
"I looked around and saw the people I wanted to be like." That first impression tells you everything. @MaineHealth Med-Peds. #ResidencyLife #MedPeds #MaineHealth #MedEd #Residency #MedTwitter
YouTube / Website
When choosing a residency, first impressions matter. At MaineHealth's med-peds program, one resident describes arriving and immediately recognizing the kind of physicians they wanted to become. Cohesive, smart, down to earth, and welcoming.
LinkedIn / Facebook
How do you choose where to train? One MaineHealth med-peds resident put it simply: "I looked around and saw the people I wanted to be like." Leadership, values, and a welcoming environment aren't things you can fake during interview season. They're either there or they're not. #MedPeds #MaineHealth
"The Best Geriatrics Program. We Mean It."
Integrated Internal Med Geriatrics · ~45s
Instagram Reels / TikTok
"If you want to do residency and fellowship in geriatrics, this is the best program." Bold claim. They back it up. @MaineHealth #GeriatricMedicine #MaineHealth #ResidencyLife #MedEd #Fellowship #Geriatrics
YouTube / Website
MaineHealth's integrated internal medicine geriatrics program is built on a clear mission: preserve the autonomy, independence, and quality of life of older adults. Their residents and fellows are at the heart of everything they do, building connections that last a lifetime.
LinkedIn / Facebook
"This is the best program." It's a bold statement. But when a geriatrics program is built around a single mission, preserving the autonomy and quality of life of older adults, and when residents describe connections that last a lifetime, the confidence is earned. #GeriatricMedicine #MaineHealth
Full Audit
17 moments found. 11 produced. 6 more flagged for your team.
The clips above are the strongest candidates from your library. Here are the additional moments we identified that could work as supporting content or future posts.
View 6 additional moments not included in this package
| Moment | Source Video | Why Not Included |
|---|---|---|
| "You Wouldn't Regret Coming Here" | Urology Residency | Warm invitation, but similar tone to other culture clips already in the package. Strong as a future standalone post. |
| "I Would Live Here for the Rest of My Life" | APP Critical Care Residency | Best moments folded into the "Goats" combo clip. The standalone version overlaps with other lifestyle content. |
| "15 Minutes to Work. Even in Rush Hour." | Interventional Radiology | Practical selling point, but works better as supporting content in a longer lifestyle piece than as a standalone social clip. |
| "The Biggest Hidden Gem in Surgery" | Vascular Surgery Residency | Great pull quote, but too short for standalone social (~17s). Could pair with other vascular content in a future edit. |
| "Our Campus Is the Entire State of Maine" | TUSM MMC Maine Track | Broad/institutional framing. Works well as an opening for a longer video, less effective as a standalone social clip. |
| "First Assist on EVAR as an Intern" | Vascular Surgery Residency | Speaks to training quality but requires context that doesn't fit a short social format. Better for a full program spotlight. |
The Bigger Picture
This is what the Social Content Engine does.
What you see here is a snapshot. The full engine runs continuously across your entire library.
What You See Here
- 10 videos analyzed
- 17 social moments identified
- 11 clips produced in 3 formats
- Ready-to-post captions for each platform
- One-time gift from our team
What the Full Engine Delivers
- 400+ hours of video indexed
- Weekly new clips with captions
- Platform formatting and optimization
- Content gap analysis by topic and department
- New content indexed as it's produced
A Note on Brand Migration
While analyzing your recruitment library, we also cataloged visual brand elements, graphics, and logos across all 10 videos. If your team is exploring a brand migration audit, that foundation is already in place.
These clips are yours to use.
Your multimedia team can start posting these today. No strings, no commitment. When you are ready to explore what this looks like across your full library, we would love to show you.
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